BioWorld

Create a set of Augmented Reality filter activations in conjunction with product rollouts at Walmart USA for licensed apparel through BioWorld, on the Facebook and Instagram platforms.

The filters had to be effortless to use and fit into a small download package of under 8MB — while still incorporating full interactive 3D graphics.

Designed and built AR filters that balanced hard technical constraints against creative execution. By optimizing 3D assets, compressing textures, and leveraging platform-native effects, I created lightweight yet immersive filters that showcased the licensed properties.

Each filter was engineered for seamless user interaction — one-tap activation and smooth performance on both iOS and Android.

The AR filters launched alongside Walmart’s licensed-apparel rollouts, giving customers an engaging, shareable digital experience tied directly to product discovery.

With over 150,000 downloads, the activations drove social buzz across Facebook and Instagram, strengthened brand engagement, and supported sales lift during the rollout period.