Peter Fermoselle

Founder

• A universal booking engine: multi-tenant booking and commerce, running in production.
• I write the spec; Claude writes the code. 240,000 lines, 214 API routes, 232 database migrations, 541 test files, and 861 logged product decisions.
• Availability, resources, deposits, waivers, passes, gift cards and refunds.

Image Correction & Retouching

• Image correction and retouching for vendor catalog photography, across accounts including Costco, Children's Place and Sam's Club.
• Retouching, compositing and generative AI, with AI animation alongside it.
• Two tracks delivered to the same catalog spec: photography shot on set, which I prep end to end, and generated model shots finished to the same standard.

Creative Technologist, Director of Licensing, Co-Founder

• AI apparel campaigns: MidJourney and Runway output finished in Photoshop for the DeKryptic and Preme brands.
• Negotiated 50+ IP licensing deals — Marvel, DC, Nintendo, Warner Bros. and Disney.
• Conceived AR-activated apparel and shipped the Boosted Art app on iOS and Google Play.
• Built the AR activations in Meta Spark for Instagram and Facebook, with BioWorld for Walmart USA rollouts: full interactive 3D in an under-8MB package, 150,000+ downloads.
• Directed creative vision and design strategy, producing collections that merged digital design with hand-drawn and AI-influenced concepts.

Founder / CEO

• Invented paintball laser tag; Universal Electronics developed it into iCombat.
• Founded and scaled an indoor entertainment operation to two New York City locations across 54,000 sq ft, a team of 120 and 125,000+ guests a year.
• Featured by ABC, CBS and FOX, highlighted by Red Bull, and covered twice by The New York Times.
• Sixteen years of booking, scheduling, staffing, safety and margin — the domain knowledge BookingVana is built on.
• Closed in 2020 under New York City's pandemic restrictions on indoor recreation.

Partner / Creative Director

• Co-founded a licensed apparel brand distributed through Macy's, Jimmy Jazz, DTLR and 100+ vendors.
• Design concepts built in Photoshop and Illustrator for the urban apparel space.
• Directed campaigns across digital and physical channels, shaping the brand's visual identity.

Pre-Press Specialist → Lead Retoucher & Account Rep

• Began as a Scitex Brisque RIP operator in a high-volume pre-press environment.
• Ran Adobe ColorSync workflows and Kodak digital proofing systems for accurate colour management and press-ready output.
• As Lead Retoucher and account rep: high-end retouching and image preparation for Dennis Publishing's Maxim, Stuff and Blender, and the Macy's catalog.

Digital Pre-Press · Designer · Retoucher

• Paintbox operator through SPA Digital.
• Built AVON's digital photography workflow and studio.
• Retouching and design for agencies including Landor, Philip Morris and Deutsch.